Illustration and packaging design for a beer can. This was a personal project for a fictional company under the name “La Sled”.  The Illustration was done through Procreate. The logo featured on the can was done using Illustrator.

This design aims to capture the attention of beer fans with its mascot and dynamic illustration.

The flavor name, Marine Marchante (Marching Marine), is represented by a fish character, a ship’s captain, standing on two legs, hence the “marching” navy. I used shades of blue and beige throughout the design, which highlight the gold material of the can.