Next, a motion design project promoting the pre-existing company Encannette, which sells canned mocktails.
The advertisement aims to sell specific Encannette flavors: the Calamansi Gin and Tonic, and the Coconut Pineapple Rhum Punch. The ad represents the complexity of all the flavors contained in such a simple canned format. I wanted to reference the simplicity of Encannette’s brand image and how drinking it is not just about taste, but an experience.
